See All Blog Posts

Perfecting your job board strategy

Posted On11/20/2015

ContributorShirin Miller

Searching for Jobs Online

It’s true that networking can be the best way to find your next position. However, this doesn’t mean you should ignore traditional search methods. Savvy job seekers include online job boards and listings. Today’s job boards offer distinct advantages for many job seekers, especially when compared to the disadvantages of networking—which include dead-end leads or referrals to jobs that aren’t the best fit. In fact, job boards work particularly well for finding entry-to mid-level positions. They are also a great resource for job seekers who tend to be somewhat introverted or who haven’t fully developed a network of contacts, or those exploring where areas of opportunity lie within their field, or in other fields or industries.
Searching for a position on a job board is a two-pronged approach. The first step is to create your profile(s) and then post your resume(s) so that employers can find you.

Creating profiles

Your profile on a job board might consist of only your name and contact information, or it can be more involved, with salary requirements, level of education, industry experience, job title of interest, etc.

  • If a profile requires detailed information such as your desired position or salary preference, it might be necessary to create more than one profile. For example, if you are interested in several types of jobs, you can create a profile for each area of interest and avoid appearing unfocused.
  • Unless you are certain that you want a specific position, you can enter different information for each profile (e.g. salary, industry, location, etc.). This is handy since you will be included in more employer searches, and can include appropriate salary for each desired position.
  • Remember to keep your username professional since it will be seen by employers.


Posting multiple resumes

When recruiters and employers search job boards they do so by using keywords. They are usually looking for a candidate with specific skills in specific industries, or with certain job roles. When you post multiple resumes, you increase the likelihood that your resume will be seen if you change the focus of each resume, using different keywords and phrases.
You can demonstrate your experience in different types of roles by adding different resumes to your profile. Thus for a profile that targets sales opportunities, your resume might focus on your sales experience; for a marketing-related position you can create a resume featuring your marketing experience.
To make sure your resume comes up on a specific search, look at what keywords and phrases are used in job descriptions that interest you. You will be able to reach your target audience by including the most used and up-to-date keywords. You will need to look at several descriptions to make sure you use general terms not specific to a given company or industry.

Actively seeking jobs

In addition to posting your resume, you should take a more active approach and look at jobs posted on the boards. This increases the likelihood of finding a job of interest to you. It is also a good idea because some employers only post jobs and don’t look at resumes or profiles. Searching posted jobs is also a great way to find a variety of positions and learn about opportunities that you may not know existed. You can leave your search criteria very general, say just by defining salary or location, or you can get very specific by looking for one job title at a specific company.
You should visit job boards often to make sure you see the most recent job posts and submit your resume as soon as possible. If the company name is disclosed in the posting then do some research. If the company accepts cover letters, include what interests you about the company and describe how your experience aligns with their mission.
Start your job search now by searching for jobs or uploading your resume to!