How Talent Assessment Can Improve Talent Management
By Lisala Peery
Here is a scenario: You must find the best-fitting talent for an open position. You receive a referral from an industry colleague for a candidate who is a rising star in the field. After some vetting, and a great interview process, you fill the position and onboarding begins. Since you are extremely busy, you oversee training and trust they will be on their way and helping the company prosper.
After a few weeks, it is clear the new hire’s performance is a little less stellar than expected. You find yourself repeating instructions and explanations. While their work is okay, they do not seem to be catching on to the culture as quickly as you expected, and it is causing you to take more time out of your week to address than you planned. Would a talent assessment have helped?
What Is An Effective Talent Assessment?
An effective talent assessment should start by stating the company goals and values. Do you know what the company needs? Do you know what the role requires? Being upfront and transparent can help your candidates have a positive interviewing experience and offer insight into how to adapt to your management style and company culture. Keep your objectives top-of-mind during the assessment and improve the process for evaluating current personnel and assessing new hires and ensuring they align with the short and long-term goals that matter most to your company. Then, create a well-written job description and posting to attract candidates who are already a great fit.
Another powerful assessment tool is a phone interview, according to Mike Smith, VP of Sales & Marketing for Sirius Instrumentation and Controls. With the right questions, the phone interview process can determine if a candidate is worth the expense of assessing. “We use two to three interviews per candidate before deciding to do an assessment,” Smith said. Referrals offer insights into how someone has performed, indicating how they would most likely perform going forward. Smith also advises to not discount your gut instinct about a candidate, saying he weighs his gut instinct as one-fifth of the evaluation. Another benefit of using assessments over time is that your gut instinct becomes more accurate.
Why Use Talent Assessment?
A bad hire can cost up to 30 percent of their annual salary, according to the Department of Labor. Assessments and pre-employment testing save time and money in the long run by screening those who may fit the company’s needs and culture. Employers use assessments to help identify which candidates will fit well into the company and whether the company can help the candidate reach their career goals.
Assessments can help spot coachability, common sense, knowledge, experience, and even personality assessments and work style. These assessment tests are based on hiring and retention case studies that analyze employee data. Evaluations are typically highly advanced screenings, ranging from in-person interviews to computer-based or online assessment, and even virtual reality simulators and gamified assessments.
There are three common talent assessment tests:
- Behavioral Assessments – this gives employers a better understanding of a potential employee’s behavioral patterns, drive, as well as their needs.
- Cognitive & Aptitude Assessment – this type of test helps gauge a person’s ability to think quickly, solve problems and other skill assessments to perform specific jobs accurately.
- Integrity & Personality Assessments – this helps gage a person’s reliability, dependability, honesty, trustworthiness, and behavior.
Each assessment has its own pros depending on your end goal. By performing talent assessments, this takes the guesswork out for recruiters and talent management when reviewing candidates, teams and potential employees. Talent assessments give employers confidence in selecting certain candidates to fill specific roles within their company by determining their strengths and weaknesses.
How Does a Talent Assessment Work?
When an employee applies for a job within a company that uses online talent assessment tools, the pre-employment process is handled on the internet until it is time for the hiring decisions. All job postings are listed online, a potential candidate will apply online, and take the talent assessment.
When a candidate applies for a job, they will be given instructions on how to take the assessment tests whether it be online, by email or on the company’s website. Often, talent assessment tests are provided by a third-party company.
There are often situations when an employer will ask another employee to roleplay different scenarios with the candidate to ensure they have qualification skills such as verbal communication, problem-solving, sales, leadership, and counseling. Depending on the position in which the individual applied for, they may also be asked to perform certain tasks to test their ability on speed, proofreading, editing, writing and accuracy skills.
Implementing Assessments through a Talent Management System
Once the hire is on board, ongoing assessments can be made through a Talent Management System (TMS). Ensure the entire workforce understands the company goals and objectives and their role in making sure the objectives are met. A good TMS is designed to use hard data and metrics to assess workforce quality. This tool is useful for setting realistic recruiting and training objectives and incentives. A good TMS also ensures that top talent is cultivated and rises within the company, while those who underperform are disciplined (while making sure they understand the goals they should be meeting). Department managers can access the TMS to keep track of employee progress, making it easy to quantify the basis for promotions and raises. Skill gaps and completed training are measured, and real-time reports are easily accessible. Keep your workforce engaged and thriving by:
- Providing objective feedback often, showing that the company is vested in its success.
- Removing vagueness from the role description to set clear objectives and give talent room to grow with the company.
- Rotating top talent throughout the company. As they learn and work in each department, they gain a better sense of how what they are working on effects the rest of the company, allowing them to make better decisions. They will also make better C-Level talent because they have this global perspective.
- Examining offerings in terms of rewards, recognition, time off, and compensation medical and retirement benefits. Is what you’re offering competitive enough?
- Paying attention to attitude or workflow shifts and squash any conflicts as quickly as possible.
- Keeping communication open and current, so nobody feels like the rug was suddenly pulled out from underneath them when company initiatives shift.
- Remain competitive in the marketplace. Stay on top of – or ahead of – customer needs and in line with shifts in your industry.
The last three items are crucial for morale and encouraging continued high-performance. High performers tend to connect with other high performers. When your employees discuss your company, they can become unofficial ambassadors. By sharing their positive experiences, they can attract even more desirable talent to the company. Now, let’s say your company seems to be doing these things but is still struggling with finding or cultivating the desired success factors. What then? Dan Spaulding, Chief People Officer of Zillow, would say it is probably time to look outside your organization for assistance. One place to look is to a staffing agency, who can help you find the right talent for each of your open reqs.
Once you have created your objectives and strategy, communicate your goals to your teams, assess and evaluate your data, you have set your workforce up for success. It is time to implement everything you have learned and experience growth.
Ultimately, assessments improve performance and reduce costs and quickly identify great candidates. So if your company finds itself with too many negative opinions, or if you want to attract and cultivate specific values among the workforce, talent assessments can help you build and retain the teams that keep your company competitive and successful.
No time for talent assessments during the hiring process? Let Nelson help. We can assess candidates before their resume ever lands on your desk. Learn more or get in touch today.