See All Blog Posts
Nelson's Toys for Tots collection in the north bay

beCAUSE It’s the Holiday Season…

Posted On12/17/2018

ContributorKaila Prins

…we’re looking back at a year of dedicated philanthropy at Nelson!

When Joe Madigan became CEO of the company at the beginning of this year, he had a mission: to codify the philanthropic nature of the Nelson family into company policy. With a committee made up of dedicated employees representing multiple departments across the company, they formed the “Nelson beCAUSE” program.

beCAUSE Nelson’s employees live and play in the communities in which we work, it was important for Joe and the team to make it easy for us to give back.

(You can read all about Joe’s philosophy on and tips for implementing corporate philanthropy on LinkedIn.)

The Nelson beCAUSE program allows employees to double their impact by issuing employee matches for monetary donations, volunteer at their favorite charities during work hours, and participate in company-sponsored charity events.

We’ve had the chance to donate our time and money to multiple events and charities throughout the state this year. Here are some of our favorite moments of philanthropic work during our first year of the program:

Nelson's Southern California Team fills joy jars for the Jessie Rees Foundation

Jessie Rees Foundation

Our Southern California team got together to share joy and hope by encouraging children with cancer to “Never Ever Give Up.” The team donated their time to the Jessie Rees Foundation by filling “joy jars” and writing notes of encouragement and positivity for hospitalized children.

 

Nelson's Southern California team at the Orange County Juvenile Diabetes Walk

Juvenile Diabetes Walk in Anaheim

The SoCal team got together again to support “Jack’s Jiants” during a walk to raise money for Juvenile Diabetes awareness. The whole office got together on a Sunday morning to walk around Anaheim stadium and support the cause.

Nelson's NorCal team volunteers with the 49ers and Convoy of HopeConvoy of Hope

Nelson’s NorCal team set up in Levi’s Stadium to do what they do best: help connect people to great jobs. Through their partnership with the 49ers, Nelson team members volunteered their time, assisting Bay Area families with job assistance and resume building – and even helping kids with plenty of arts and crafts!

CEO Joe Madigan shows off his Nelson pride (and his crown) at the Make A Wish Plunge in the BayMake-a-Wish Brave the Bay

2018 culminated in our biggest charitable event of the year: Greater Bay Area chapter of the Make-a-Wish foundation’s “Brave the Bay” event. Because Make-a-Wish granted a wish for Joe’s daughter Chloe nine years ago, this cause is near and dear to Nelson’s heart. Nelson joined team Chloe to participate in the 5K fun run and the freezing cold plunge in the Bay.

Team Nelson exceeded its goal, raising over $6000 to grant wishes to children in the Bay Area who are fighting serious illnesses – and as an added bonus, because the team reached its goal, Joe had to jump in the bay in a tutu and sparkly crown…and stay in for a full minute!

In addition to these events, we’ve given thousands of dollars in grants to worthy causes across California, matched donations from our employees, gone “red” for the Heart Association, and allowed our employees to spend time personally volunteering for causes like Dress for Success.

This year has truly been one for the books. And we’re just getting started! Keep an eye on the Nelson LinkedIn page for photos and recaps from next year’s events. Until then, we wish you joy during this holiday season and a very Happy New Year!